![]() “We are searching for long-term partners. There are three additional collaborations in the pipeline for 2023, but Klaiber insists it’s not a numbers game. “In the fashion space there are a lot of things already planned to come and there are also other initiatives we will be driving,” he said. Without giving specific numbers, Klaiber said business has doubled in the last year through fashion outlets such as Paris’ Le Bon Marché and Berlin’s KaDeWe and they are growing in Asia, specifically China, Japan and Korea. “We really want to select partners who can be bold and brave with us, where we can be more creative and really embrace the spirit of the brand, questioning the status quo and reinventing ourselves as well.” A collaboration with Danish cult fave Ganni was launched earlier this year. Is there anything like the Birkenstock and Dior deal in the works? “We clearly do not want to replicate or do something exactly the same,” he said, noting they are working with “more democratic” brands. The growth plan strategy is twofold with more celeb and brand collaborations to come. Clearly playing the fashion game is one big part and one big pillar of that strategy, and that also means to elevate and to reignite collections,” Scholl Shoes chief executive officer Tobias Klaiber told WWD. “ to develop the brand and really to manifest the positioning as a leader in the segment. It’s part of a broader revamp of the iconic shoe that had its heyday back in the ’70s and has been a celeb favorite from Audrey Hepburn to Sarah Jessica Parker. Honey F–king Dijon x Scholl - Credit: Courtesy Scholl And as someone that stands for hours and hours and hours, having a really great, fashionable shoe that’s also good for me is like perfection.” While she’s reticent to utter the word “comfort” for all the dowdy connotations of Scholl’s orthopedic origins, she added: “We all have very active lifestyles now and the shoe fits right into that. There’s so much cross-pollination between what is happening now.” It’s such an iconic American shoe that has really stood the test of time, and I thought it would be great to elevate it into the fashion conversation. And I thought it was a really great way for me to reintroduce this iconic shoe to a new generation of kids. “There’s all this conversation now in culture about gender nonconforming people and nonbinary and clothing is for everyone. “There are a lot of correlations that are happening now that reflect what happened in the ’70s, so it’s really quite timely.” The brand opened up the archives at its Milan headquarters to the delight of Dijon, who calls herself a “research queen.” There was a treasure trove of information and images that speak to everything from disco and club culture, to sustainability, to the health and wellness trends of today, not to mention the political similarities of the times. The Chicago native has an affinity for the hometown brand, and this drop was inspired by the industrial aesthetic of her adopted home of Berlin. I had this emotional connection to it,” Dijon told WWD. Designer mens slides shoes.“The shoe is very personal, actually, and when I saw that they were reintroducing the brand it immediately reminded me of my mom and my childhood.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |